According to their founder, “J E M M A was created to inspire women to redefine life on their own terms. We are redefining what should be a handbag…”
Basically, they saw a need in the market for a bag that was both stylish and practical, and they reached out to fill it. So many designer bags are built completely with fashion in mind and offer very little in the way of function.
JEMMA wanted to make bags that looked great, but had the functionality on the inside to allow you carry the things you need and stay organized at the same time. If you open one up you will see all kinds of storage compartments made to hold everything from your laptop, to your cellphone, to your makeup bag. No more rumaging through a pile of stuff to find what you need. We think that’s pretty nice!
All JEMMA bags are designed in New York, and made from the finest Italian textiles. In fact, they actually use the same leather and nylon as Louis Vuitton. Their products are crafted with care which is evident as soon as you hold one in your hands.
The thing we really like about JEMMA is that while the bags are made just as well as the big name brands, the price tag is less than half, making this a great option for someone who doesn’t want to spend 2 weeks pay on a handbag.