The first time I saw the name MUD\WTR, it took me a moment to puzzle it out, after which I laughed heartily. What is coffee, if not muddy water after all? The name reminds me of nothing so much as my dad’s camp coffee, grounds and all, which he always claimed was good for “clearing out the old plumbing.” My father is a colorful man, and after a lifetime spent in the chilly Pacific Northwest, he will pretty much drink anything if it’s hot enough.
In truth, MUD\WTR is not coffee — it’s a coffee alternative, one that offers similar benefits, like the added energy, without the drawbacks (like the inevitable crash, potential sleep disruption, and the propensity for addiction). The idea for this coffee substitute grew from a desire for more. As the website states, “We weren’t mad at coffee, just disappointed.”
This frustration sprang from a promise that coffee simply couldn’t deliver on. Sure, we all enjoy our morning coffee ritual: Brewing a pot, reveling in the familiar aroma, and taking that first sip – it’s bitter, to be sure, but it’s also full of hope that this is the beginning of a beautiful day. It’s what happens after the routine that ruins the heady love affair.
First, there’s the rush of caffeine. It sets your brain on fire, but not without accompanying jitters. Then there’s the crash that leaves you befuddled and reaching for a second cup, and a third, and so on. By the end of the day, you’ve got so much caffeine racing through your system, it’s no wonder you can’t get a wink of sleep. Then you have to repeat the whole vicious cycle, day after day.
Shane, the founder of MUD\WTR, wanted more. He wanted to preserve his morning ritual, but with more productive results. He wanted a drink that:
With that said, sacrificing taste was not an option. After flirting with bitter, high-caffeine Yerba Mate tea, switching to sweet and spicy Chai, and sampling substances like lion’s mane, reishi, and chaga mushrooms, along with cordyceps fungi, turmeric, and cacao, the perfect recipe was devised. A drink meant to satisfy a single, disgruntled coffee drinker became MUD\WTR, a coffee alternative for the masses.
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This 100% certified organic black tea, used in powder form, contains a hint of caffeine and a bevy of delightful spices, including: Ginger, Cardamom, Nutmeg, Black pepper, Cinnamon, and Cloves.
If you love seasonal pumpkin pie bevs, Chai is basically like pumpkin spice tea. This is the base of a complex flavor profile designed to rival the nuance of coffee. Added bonus: The spice blend supports healthy digestion.
A beautiful, shaggy white mushroom long used in Chinese and Japanese medicine, the lion’s mane is said to have anti-inflammatory and antioxidant properties, and it supports memory and focus.
Referred to as the “king of mushrooms,” these kidney-shaped fungi contain polysaccharides and beta-glucans that support healthy immune function. Reishi mushrooms have also been found to impart a calming effect, and their slightly bitter flavor lends itself well to pairing with tea and cacao.
Found on birch trees and favoring cold climates, chaga mushrooms have a mild, pleasant, nutty flavor with a hint of vanilla. Used for centuries in traditional medicine, chaga is high in antioxidants, phytonutrients, vitamins, minerals, and fiber. It is known to feature anti-inflammatory properties.
The earthy, umami flavor of this fungi adds subtle complexity to the overall flavor profile of MUD\WTR. More importantly, antioxidants and other properties support lasting energy and boost performance and stamina.
Best known for the antioxidant curcumin it contains, this golden spice not only imbues food and beverages with earthy, peppery flavors, but it also delivers anti-inflammatory properties and supports collagen synthesis.
Flavor-wise, cacao and coffee are closely matched, which is why this ingredient is so important in brewing up a coffee substitute. Of course, this so-called “food of the gods” also delivers a mild, stimulant effect, thanks to theobromine. It even contains calming tryptophan (you know, the essential amino acid in turkey that boosts serotonin). Don’t worry...it only makes you sleepy when paired with other amino acids.
Cinnamon may be known primarily for its rusty hue and sweet and spicy flavor, but it’s also been used medicinally for thousands of years because of its high antioxidant content.
Have you ever put salt on a watermelon to bring out the flavor? It sounds counterintuitive, but it actually enhances the sweetness. Just a pinch in MUD\WTR adds subtle nuance to the complex flavor profile, while supporting hydration, balanced pH, and normal digestion.
All the ingredients used in MUD\WTR are 100% organic, and products are 100% USDA-certified organic. The mushrooms used in MUD\WTR are locally sourced from Om Organics in Carlsbad, CA.
There are three main reasons you might not be keen to give up coffee. First, there’s the daily ritual. Second, there’s the boost of energy from caffeine. Finally, there’s the taste you’ve grown to love.
With that said, you could probably do without the jitters, crashes, and sleepless nights, along with the level of addiction associated with coffee. MUD\WTR addresses all of these issues with a mildly caffeinated, energy-boosting beverage that features a similarly complex and satisfying flavor profile.
It also delivers a host of antioxidants, vitamins, minerals, and nutrients that help you to feel fantastic and live your best life every day.
You can purchase MUD\WTR powder in 30-serving tins, 90-serving bags, or boxes of 15 convenient sachets (i.e., tea bags). They also offer a branded, stainless steel frother (the MUD Whip); their own creamer featuring vegan, gluten-free coconut milk and MCT (in 30-serving or 90-serving bags, or 15-serving sachet boxes); and a host of swag, including caps, beanies, apparel, wall art, and mugs.
If you’re like most coffee drinkers, you’re constantly trying to cut back – probably without much success. MUD\WTR was created by a coffee drinker just like you, who wanted the benefits of coffee without any of the detrimental side effects.
MUD\WTR preserves your morning ritual, supports the energy and focus you need to get through your day, and delivers a host of other benefits that coffee just can’t compete with. It’s a far cry from dad’s camp coffee, but you can’t really call it coffee 2.0. Just consider it your new best friend.